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Belief Change Practitioner Certification training

For coaches, therapists and other “people-development” professionals

Learn the powerful process for creating rapid, lasting, and authentic belief change for your clients and coachees… for good!

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If you work with people to help them create change, develop new habits or achieve goals then you’ll know that they’ll have beliefs that will help them and also beliefs that will get in the way of them achieving better outcomes.

Beliefs are powerful drivers of patterned thoughts, emotions and behaviours…and they’re sticky!

Across two half-days online via Zoom meetings.

Dates: Register your interest to be notified of the next training dates

Time: 8:30am-1:30pm each day.

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We all naturally want to reinforce our beliefs and we want to validate that they’re true. But the problem is that they usually sit outside of our conscious awareness.

When you’re supporting a person to create change, you need a way to bring into consciousness both their supportive beliefs and limiting beliefs, so you can work with them. You’ll know from experience that shifting limiting beliefs can be challenging!

So, how do you do this, and how do you do it in a sustainable way that will help achieve desired outcomes?

You’re in the right place! The answer is…

…add to the techniques you already use with a proven, powerful framework that’s simple to follow and gets fast results

This training is for you to step up your Belief Change skills – become a ‘Belief Change Practitioner’ and learn a powerful process that leads to rapid, lasting, authentic belief change … for good!

It includes Certification for approved use of the French-Burgess 6-Step Belief Change Process and associated model, handouts and materials in your own coaching or training.

By the end of this program, you will:

  • Have a firm grasp of the theoretical model upon which the system stands, so you fully appreciate and are able to effectively communicate to your clients/coachees how belief alignment needs to be a crucial part of attaining any personal or professional goal or outcome.
  • Understand how to easily and effectively apply the powerful ‘6 Step Belief Change Process’ to help people to ‘get out of their own way’ and then ‘smooth the way’ to goal and outcome achievement.
  • Align your own beliefs to one of your own goals or desired outcomes. This will give you the confidence through personal experience that the Belief Gates Personal Empowerment System works effectively and powerfully.
  • Leave as a Certified Belief Change Practitioner
  • Have a powerful set of tools and templates to enable you to teach this process to your clients for their personal use

This certification programme prepares you to go out into the world and immediately use this highly practical belief-change process – a methodology that helps people to ‘get out of their own way’ and really thrive by aligning powerful beliefs with desired goals and outcomes.

What past participants say

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“I loved this course so much. I feel like I have stepped into “my role”. I also loved how interactive it was. Such useful information. Thank you!”

– Yolanda Price

“An immersive, practical experience in Belief Change – Empowering and fun. Well presented, in a relaxed inclusive way, using an excellent hand book with additional information and resources sent by email”.

– Janine Mateparae, Havening Practitioner & BowTech Practitioner

“I absolutely loved the Belief Change Practitioner Course. I felt great shifts in myself and my beliefs as I went through the training.

It was a fabulous course to do and now I am able to use the process in my own practice, along with my life coaching and Hypnotherapy clients.”

– Suzy Metcalfe, Life Coaching & Hypnotherapy

Breakdown of what’s covered in this training

  • You’ll explore and receive a solid grounding in understanding what beliefs are, where they come from and how they influence our lives
  • A deep dive into the French-Burgess 6-step Belief Change Process
  • Understanding the French-Burgess Belief Gates Model and how to explain it to clients/coachees
  • How to help a person create motivating goals
  • How to carry out a thorough beliefs audit that raises the clients/coachees awareness and sets up transformation
  • How to support a client/coachee to generate new beliefs and thinking patterns that will support the achievement of their goal
  • How to support a client to embed the new beliefs and thinking into sustainable, long term behaviour change
  • Practitioner tips to increase your confidence and enhance the experience for your clients/coaches
  • How to use the templates with your clients/coachees

Plus you’ll get the following bonuses for free!

  • PDF copy of the 6-Step Belief Change book; for own use and to give to your clients/coaches valued at $30
  • PDF copy of the Pink Bucket Thinking book: for own use and to give to your clients/coachees valued at $30
  • Copies of all the training handouts/templates: for own use and for your clients/coachees valued at $150
  • Lifetime access to videos of the 6-Step process so you can review the material at your leisure valued at $600
  • Lifetime access to 52 videos related to the Pink Bucket Thinking process valued at $399
  • Access to all logos and graphics to use in your own marketing and workshops valued at $priceless
  • Additional audio resources (6 steps as audios) valued at $199
  • Permission to run Belief Change Workshops for your clients/coachees, for their personal use, using the above materials valued at $priceless
  • Lifetime Practitioner licence to use the materials and framework with your clients – no renewal fees valued at $priceless

That’s over $1,400 in bonuses for free!

Join the training now for only $595 + GST
($684.25 including GST)

Register me for the training!

More from our participants

If you have any questions about the training or would like to chat, email us at hello@ignitegroup.co.nz.

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What about after I’ve completed the training?

We’re here for you and want to support you to successfully apply your learning. After the training we will make ourselves available for any personal check-in calls for any follow-on support you may wish to access relating to continuing to use any aspects of the ‘Belief Gates Personal Empowerment System’.

There’s nothing we love more than to know that you are making a positive difference with this system, so we will continue to support you when you need it – you just have to ask!

Still thinking about it?

People believe their own beliefs!

This can be empowering or it can be debilitating. It affects everything! At least a part of you already knows that the consequences can be far-reaching.

Beliefs can be the difference between failure and success, happiness and unhappiness, between being stuck or thriving in your endeavours. They can nourish or destroy relationships, they can interfere with or accelerate progress, they can be the difference between simply existing and living your dreams!

Effective belief change matters!

Success literature is full of references of the role that belief plays in personal and professional achievement and fulfilment – if you want to achieve what you want in life, you have to believe!

BUT few of these references go on to offer even a hint of ‘how to’ get beliefs in place that support such successful outcomes.

Of course, all is well if you already have all your beliefs constantly aligned with achieving your outcomes. It is fine to not know about belief change just as long as none of your clients are pushing themselves out of their comfort zones, setting themselves stretching goals or experiencing any doubts or uncertainties.

The truth is that what most people experience out there in the world is far from consistent empowered belief-sets that best serve them on their personal and professional life journeys. And worse, most people don’t have any idea where to start to positively change or align their beliefs with what they want to achieve.

Why would they? They weren’t trained how to do so at school. They weren’t trained how to do so by their parents. They weren’t prepared for it in their career development. And even in the personal development and success literature there is a noticeable gap in this area.

Just saying “You’ve got to believe” is simply not enough for people. If believing is so important then people will need to know how!

Your clients and coachees need to know how to get their beliefs back on track when they set themselves a challenging goal, find themselves in unfamiliar territory or they start to experience some doubt and anxiety about their ambitions or their own resourcefulness and self-worth.

The ‘Belief Gates Personal Empowerment System’ has been developed through years of working with real clients, through modelling and reinforcing what has worked best, tweaking and honing the steps for ease of explanation and application – which has led to increasingly powerful results along the way.

This method has already been taught to thousands of people to enhance lives and unlock personal performance. We want to support this positive ‘ripple effect’ by increasing the number of certified practitioners in this carefully-crafted and widely tested empowerment system.

Hear from some recent success stories

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Frequently Asked Questions

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I already have NLP/Hypnotherapy training, what’s different about this process that I don’t already know?

Great question!

Both NLP & Hypnotherapy techniques can have a higher focus on “practitioner-led” processes, with the client experiencing powerful shifts, but not always aware of what happened or how they might be able to replicate it themselves.

Whereas, the 6-step Belief Change Process brings together a number of proven techniques into one powerful “client-centered” programme; which empowers the client/coachee in learning how to work with and transform their own thinking patterns.

Another benefit of the 6-step Belief Change Process is that all steps can be used independently and flexibly to generate shifts in thinking, as well as lending themselves to easily be combined with other coaching and therapeutic modalities.

Does this framework involve delving into childhood issues that need to be resolved?

No, you don’t need to know how to work with and resolve past issues to successfully use the 6-step Belief Change Process.

This process is focused on the present and the future, not the past. You will learn how to help the client/coachee to interrupt existing unhelpful thinking patterns and to develop new neural pathways that focus on beliefs and thinking that will support them to achieve their goal(s).

Of course, if you’re trained in resolving past issues then you can combine those techniques with the 6-step Belief Change Process to take the client through deeper transformation.

As a Certified Practitioner what can I actually do with the materials provided?

As a Certified Practitioner you have full permission to use the framework and all materials with your clients/coachees in both one-on-one work and to deliver trainings on the framework to your clients/coachees for their personal use.

You can brand the handouts/templates with your own logo and branding colours. You must ensure all materials reference the provided copyright of the developers.

Is there any ongoing licence fee or costs for Practitioner status?

No!

There are no additional fees to being a Certified Belief Change Practitioner. The developers are generously providing you with a lifetime licence for use of the framework and associated materials.

You only need to pay the one-off fee for the practitioner certification training.

How will this certification benefit my clients/coachees?

Your clients will learn a powerful and practical system for transforming their beliefs and thoughts to support them in achieving their goals in life.

You can also provide them with PDF copies of the associated books: Beliefs and how to change them for good! and Pink Bucket Thinking, both authored by Tony Burgess & Julie French.

This adds value to their learning and gives them an ongoing reference source.

Is this process appropriate to use in the workplace with staff?

Yes, absolutely you can use this with staff.

It can support them in achieving their developmental and career goals by helping them to overcome any limiting beliefs and thoughts.

Of course, with any developmental coaching tool or technique you should always seek permission from the coachee before engaging in coaching.

Who will benefit from becoming a Certified Practitioner?

Those who can benefit from becoming Certified Practitioners in the 6-step Belief Change Process include:

  • Coaches (including Life, Business, Career, Performance & Confidence Coaches, Agile coaches, Voice Coaches etc) and other professionals who use Coaching approaches
  • NLP Practitioners
  • Trainers
  • Therapists
  • Consultants who get involved in any form of ‘people development’ projects
  • People Leaders & Team Developers (including HR/OD Professionals)
  • Personal Fitness trainers
  • Physiotherapists
  • Youth Workers
  • Sports Coaches

and other facilitators of change, development and performance.

Meet your trainers

Kia ora, we’re Frances Lamb and Michelle Dalley, New Zealand’s only Certified Trainers of the French-Burgess 6-step Belief Change Process. Together, we have over 25 years of combined experience in the human development field and both run successful personal and professional development businesses.

We’re experienced in professional speaking, training, coaching and therapy work and we’re passionate about helping people AND supporting others to help more people! Collectively we’re certified in at least 20 different coaching/therapeutic modalities. We know that belief change and belief alignment is a key skill in supporting ourselves and others to create effective and long term change.

We’re always looking for powerful tools and techniques to add to our toolkit, and when we discovered and started working with the French-Burgess Belief Change Process we knew we wanted to make it available to as many people as possible.

We’re excited that you’re choosing to add this powerful method to your existing toolbox

This framework was developed by Tony Burgess and Julie French; with backgrounds in psychology, executive leadership and coaching, Tony and Julie are also Master Trainers of Neuro Linguistic Programming and Certified Havening Techniques Trainers. Belief change and belief alignment is a key specialism they’ve developed over many years and have authored two books on the subject.

This method will enhance the ultimate effectiveness of your current tools by aligning a deep layer of the very mental structures that shape a person’s world: Beliefs!

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