About Michelle

Hi, I’m Michelle Dalley, the owner of Ignite Group.

I’ve spent the last decade working as a professional Coach and Trainer and absolutely love the work I do. During this time, I’ve been privileged to learn from some amazing teachers who are leading the way in the fields of neuroscience, resilience, coaching and mindset work.

I use the knowledge, skills and frameworks I’ve learnt, to help my clients be more resilient and to build thriving cultures. Whilst I work with a wide range of clients, I’m particularly passionate about supporting new and middle Managers to develop and build their leadership skills. I also love to support individuals to overcome stress, build their confidence and develop their ability to communicate powerfully.


Earlier in my career, I was an Operations Manager, and occasional Project Manager, for about 12 years. This part of my career helped me learn what works and doesn’t work (the hard way…) when it comes to leading and influencing people. It also ignited my passion for wanting to understand psychology and how our brain works.

As my knowledge grew in this area, I also developed a keen interest in how to cultivate wellbeing, manage stress and help people to thrive. Hence, my focus on both resilience and building engaged cultures.

Michelle is warm, insightful and highly skilled. She is a true professional coach.

My coaching qualifications and frameworks that I use include:

  • Certified Coach: Conversational Intelligence™
  • Master Practitioner and Trainer: Neuro Linguistic Programming 
  • Master Coach & Trainer: mBIT
  • Certified Leadership Coach: Babcock Coaching Methodology
  • Accredited Facilitator: DiSC Profiling
  • Accredited Coach & Trainer: The 10 Behaviours of Successful People
  • Accredited Master Coach & Trainer: BravaTrak High Performance Coaching
  • Positive Neuroplasticity Practitioner
  • Certified Havening Techniques® Practitioner
  • Certified Belief Change Practitioner

“One of the most powerful development experiences of my whole career.”

“Professional coaching with Michelle has been one of the most powerful development experiences of my whole career. Michelle brought together a huge range of practical tools and models, and effortlessly combined this with her considerable coaching talents. Working with Michelle has helped grow my confidence, as well as practice some great new ways of working that really suit my style.”


“NLP has helped shift my anxieties and fears I had with flying and general self confidence with public speaking.  I am amazed at how well the treatment worked on me, and I encourage anyone who might be struggling with things similar to this, to give it a try and see the difference it can make to your everyday life.”

Nicholas Brinkman